The Purple Pound

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Unlocking the Economic Power of Disability

A £446 Billion Opportunity

Following a historic Purple Tuesday 2025, research by the University of Bristol reveals that the combined spending power of disabled households in the UK is now £446 billion per year. To tap into this market, organisations are urged to make a “mindset change” and commit to at least one new accessibility improvement.
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How Your Organisation Can Join


Registering is easy. To participate, your organisation must:

💜 Celebrate: Join the global movement on the 3rd of November 2026 to showcase your progress and welcome the “Purple Pound”.
💜 Make a Commitment: Agree to implement at least one new improvement to your accessibility and practice.
💜 Take Action: Key commitments can include digital audits, front-line staff training, or gathering feedback from disabled customers.
Ready to Make Your Commitment? Get Started →
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